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We’d love to chat with you and see how we can make you our next success story! If you’ve ever managed a Google Ads account, at some point you’ve sat back, stared at the computer screen and wondered, “Why? Why is this happening?” Even the most experienced account manager has this sort of moment on a regular basis. Google Ads is just plain hard to figure out. You can follow every best practice and come up short and then make some minor tweak that produces phenomenal results. The "Why Me" Moment of AdWords Management | Disruptive Advertising.

A while back, we realized that a lot of whatsapp database the apparent “randomness” of Google Ads management came from the fact that we were relying on personal experience to figure out our best practices. That didn’t work. After trying to figure out why one person’s “best practices” backfired for someone else, it occurred to me what our problem was—we couldn’t see the forest for the trees. To solve this problem, we started accumulating data. We collected data on our own accounts. We audited over 2,000 Google Ads accounts for potential clients. And, amongst all that data, we made some remarkable discoveries.

Over the years since we first published these findings (March 1, 2016), we’ve audited thousands of new accounts. To be honest, very little has changed. Most accounts still struggle with these same problems and the findings in this article remain as useful today as they were when they were first published. Warning—there’s a lot of data up ahead. If that’s not your thing, check out this less math-heavy summary. A QUICK NOTE ABOUT CURRENCY Before we dive into the details, it’s important to note that all currency has been standardized to the US dollar.This is important.