Meeting the objectives, we must set them keeping in mind the famous acronym “ SMART ”: Specific (specific) : we must clearly answer the question "what do I want to achieve?". Measurable (measurable) : the objectives must be quantifiable with a Clipping Path number, since it is the only way to know with precision if we are reaching them or not. Achievable (attainable) : as we have seen in the errors section, avoid setting unrealistic goals. Relevant - The goal should be important to the business. Timely (temporary) : the objective must be bounded in time. In the case of the sales plan, this implies "going down" from annual goals to monthly or even weekly ones.
7) Define the marketing strategy Although the capture of leads corresponds to the marketing team and not to the sales team, the sales plan should include a reference to the campaigns and promotions that are going to be carried out throughout the year. We must also take into account the company's pricing strategy, since it influences the achievement of objectives. 8) Define the lead strategy In this section, collaboration between the marketing and sales departments is key. We have to define exactly what a qualified lead consists of and how we are going to measure
when they are ready to move from the marketing department to the sales department (for example, through lead scoring techniques). Thus, the sales department will receive higher quality leads that are more likely to convert. 9) Detail the action plan Here we will include the different actions that we are going to carry out throughout the year to achieve the proposed objectives . Each action should include the date it is to be performed and the people responsible for it. 10) Set a budget To finish, we have to include in the sales plan what the associated costs are going to be to achieve the sales objectives.