As such, don't be surprised if in 2017 you see a much broader marketing push from Google to educate the general online public about what AMP is – and that includes more visible SERP labeling. Advertising Continue reading below Jesse McDonald, Photo Background Removing SEO Director, Geek Powered Studios Jesse McDonaldTwo big trends in 2017 will have the biggest impact on SEOs. 1. Index Google Mobile-first In late 2016, with the announcement of Google's move to a mobile-first index by Gary Illyes at Pubcon, many SEOs began to speculate about the impact this would have on the industry and its best practices. Over the past two or three years, Google has shifted its focus to mobile, which has caused more SEOs to put this at the forefront of their website building process. Advertising Continue reading below Now, with the index change, SEOs will have to Photo Background Removing think about the content they put on a site based on what the mobile user will see. One of the biggest implications of this will be that SEOs think about pages with less content. SEOs are going to start really figuring out what will best answer user questions while simultaneously satisfying search algorithms.
This is likely the first time in SEO history where practitioners will take a “less is more” approach to page building. 2. Link Building in the era of real-time penguins The last quarter of 2016 also brought an update to Google's Penguin algorithm (finally!), as well Photo Background Removing as the news that Penguin will now operate in real time. This meant two things: we will never have to wait for another algorithm update and that SEOs will be able to qualify links a little better. Since the algorithm will adjust the results immediately after crawling a page and its links, SEOs will be more inclined to try new link building tactics to find new opportunities. Theoretically, if a link is created and ends up damaging the page it was built on, repairing that damage will be a little easier now that Photo Background Removing you don't have to wait for the algorithm to update. Hopefully this will lead to more people in our community talking about innovative link building strategies – and a more informed community.
Advertising Continue reading below Roger Montti, owner, Roger Montti The SEO industry has many old ways of doing things to leave behind in order to catch up with what search engines are doing today. In 2017 we will see a more technical approach to SEO, one based less on speculation and more on science. I will list a few examples of outdated SEO practices Photo Background Removing that persist but need to go. Advertising Continue reading below Key words In 2017 we will see a reassessment and overhaul of how SEO is practiced when it comes to keywords. In 2016, John Mueller revealed that keywords in the title and header area weren't essential to help a site rank. This was not news to anyone who has studied ranking in search results. But it was big news for the SEO community because it overturned a fundamental SEO practice related to the use of Photo Background Removing keywords. This rule dictated that a properly SEO web page contained its keywords in the title tag and in the header elements (H1, H2, etc.).