Harnessing that industry list

Search is a critical tool for APAC consumers at the beginning, the middle, and—yes—even the end of their purchase journeys. As consumers rely more on search industry list and search solutions get more and more sophisticated, consumers come to expect more. They want hyper-relevant, faster, and more seamless experiences. To keep up with ever-changing consumer behavior, brands need to use data, machine learning, and new tools to be seen, be smart, industry list be fast, and be accountable. Long before they’re ready to make a purchase, consumers in APAC go online to find ideas, gather information, or get sparks of inspiration.

Often, they start their research with online search—a critical touchpoint on the path to purchase. For both routine purchases such as baby care and relatively industry list infrequent ones such as personal finance, search is the most commonly used source of information for 58% and 49% of consumers, respectively. The increasingly complex consumer journey creates opportunities for brands to engage with consumers in their moments of intent as well as provides marketers industry list with millions of data signals about their consumers.

Harnessing that data to better understand and connect with consumers requires rethinking best practices and adopting a modern mindset—one backed by industry list new digital technologies. Brands looking to capture attention on search need Brands in APAC are using these principles to improve their approaches to search—and are seeing impressive results. 1. Be seen: Show up early on search with the right message Some of the most crucial—and competitive—moments industry list for brands are when consumers hit the web and type their first search queries.