Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared Special leads for everything we needed (or so we thought): directions, extra snacks, water, and a good road trip playlist. However, nothing could have prepared us for the fact that anything can happen on the road, such Special leads as a flat tire or getting lost. Unforeseen incidents and mistakes happen in marketing as well, no matter how much you prepare.
And similar to road trips, there’s no magical undo button Special leads that can take back whatever just happened, like the moment after you send an email and realize it wasn’t what you intended. But that’s how we learn, right? Usually, it only Special leads takes us making a mistake once to learn a valuable lesson. And no matter how bad things seem at first, it can be remediated. Drum Special leads roll, please. In the many years of working with marketers at Marketo, Business
Consultants like myself have been called in to fix many of Special leads these road trip-like blunders. One of the most common email marketing mistakes that we see is when marketers accidentally send the wrong email to a subscriber. It could be sending a Russian email to Special leads all English-speaking customers (yes, we have seen this happen). Or sending out an incorrect subject line: “[Replace] with your creative subject line.” Or even offering something that does not exist: “20% Off of Unicorn Sale” (again, this has fallen into our laps, but we wished it was real).