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Creation of a Style Guide For Your Brand The creation of a style guide or brand guide for your business is key to the consistency of your brand. A brand style guide is your instruction manual as to how your brand should be communicated at every level, on every medium, at all times. Your brand style guide is where you go to answer tougher branding questions. For example, the average Joe may think that your brand color palette is simply made up of greens and yellows, but a designer and marketer would know that these are very, very specific colors with very specific codes.
The style guide will tell you how to use your logo in Photo Restoration Service different scenarions, where logos should be placed, what kind of font should go with your logo, and many more difficult to answer questions. The challenge is not that you don’t know these things, or that your marketing department will know these things, but people leave, change positions, among other things, a style guide is the easy way to onboard new designers, marketers, and just about anybody else who may be working with the brand. Common Branding Mistakes Whether your business operates in a B2C environment, or your marketing is B2B-based, there are common branding mistakes that need to be avoided for any and all businesses. 1. Don’t Go Cheap Or Fast Often when an entrepeneur is starting out, they feel the need to put together a logo and a name as fast as possible in order to start operating.
We understand the reasoning behind this, but starting with a cheap design can often be harder and more expensive to improve upon later. Rather try to put aside a decent budget and have something more than sufficient to launch your brand with. 2. Not Differentiating Your Brand Another common branding mistake is when businesses fail to make their business stand out. Spend time researching your competitors and see what it is you can do to help your brand be unique and stand out within your industry. Simply search for a unique angle and go with that.