It’s not too late to catch up with your competition, even if they’re already further along in their digital transformation. A small marketing team with limited resources can accomplish a lot with the right marketing tools. So, get out from under the status quo, fight back with better customer experiences. Find and engage the right customers, at the right time. Get to know them during their customer journey and provide them with relevant content that helps them choose you. And do it all with an agile, automated marketing technology that helps you take a campaign from zero to sixty in just a few clicks.Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing.
According to RetailDive, 87% of buyers start searching for products to buy online. Eighty-seven. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Nevertheless, here are 7 more reasons along with tips on how exactly to do it. 1. Digital marketing helps Italy Phone Number List small businesses build lasting customer relationships Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. It’s safe to assume that most of them are online and using the internet on a daily basis, so increasing digital marketing efforts in 2020 will definitely help. digital-marketing-2020 Graphic source: Keap report There are over half a million new businesses started every month in the US, so “losing” customers is a lot easier today than it might have been 20 or 30 years ago.
But, if you know your target customers well, and your product even better, digital marketing is a fantastic tool to keep them coming for more and push your competition away. Unlike many in-store buying experiences, digital marketing doesn’t stop at checkout. It goes beyond to ensure a buying customer becomes the brand’s ambassador. Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: