Google then makes its own combinations with this. The best performing combinations are delivered the most. Because RSA is becoming the standard, it is more difficult for us as SEA marketers to put advertisements in a certain order. However, you can pin headlines and descriptions, even though it's not recommended by Google. So we will have to assume that Google's algorithm chooses the right combinations. Fortunately, you can check the combinations that are delivered the most in your campaigns. Responsive Search Ads (RSA) Responsive Search Ads (RSA) 7.
Simplify your account structure Within the SEA landscape, the term Hagakure has been used more and more in the past year. With this method, you bundle keywords within a number of ad groups, categorizing them per landing page. This simplifies the structure of your account and maximizes the amount of data per campaign. With your job function email list keywords you capture the bundled and the obvious search traffic. However, there is also a possibility with DSA (Dynamic Search Ads) to capture the rest of the traffic and generate new keywords. You can then add these new keywords back to the ad groups that contain your keywords. Broad match keywords are also becoming increasingly important, with the focus increasingly on the user's intent.
Simplified account structure Simplified account structure Key take-aways for SEA in 2022 Here is a brief overview of which SEA trends will dominate in 2022 and how you as a marketer can respond to this: By using Auto Applied Recommendations (AAR), you improve the quality of your Google Ads account and implement best practices by default. This saves you valuable time, which you can then use to optimize the SEA strategy of your account. Get the maximum results by using the new Google feature Performance Max campaigns , where you advertise across different Google Advertising channels with one campaign. As a marketer it is interesting to respond to the sustainable trend and to advertise on purpose driven search engines.