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Many restaurants have learned they need to focus on selling their food online. But it’s one thing to offer online ordering and a whole other thing to draw people to your website. The key? Yup—attractive, sales-optimized landing pages. Using compelling copy, mouth-watering images, irresistible call-to-action buttons, and special promotions, you too can grow your online ordering sales. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page.
Generate more leads. Build a valuable email list. Increase click-through rate. Increase the average online order value. Send users to pages that match their search intent. What’s on the Menu: Anatomy of a Successful Restaurant Landing Page 1. The appetizer: mouth-watering photos of food It’s no surprise that images play a decisive role in the success of your landing pages. What makes images so compelling? Humans process images 60,000 times buy email list faster than text, so when a potential customer lands on your site, they will most likely look at the pictures first.
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That is your chance to make an excellent first impression. High-quality, well-positioned, beautiful images directly affect conversion rates and decrease bounce rates (the percentage of website visitors entering your site and leaving without viewing any other pages). As for the images you should use on your landing pages, nothing speaks better of your brand than actual photos of your delicious food. Restaurant Landing Pages Fresh GoodsImage Source: Unbounce While you can also use stock photos, and they’ll still look good, there’s a downside to that.